January 30, 2009
Embryo Obama ad nixed by NBC for Superbowl
CatholicVote.org put together a decent ad for the Superbowl that I featured here on the blog recently. Starting with sonogram images the voice in the ad says: This child’s future is a broken home. He will be abandoned by his father. His single mother will struggle to raise him. Despite the hardships he will endure… this child… will become… the 1st African-American President ." It ends with the tag line: "LIFE: Imagine the Potential.” Here's the link if you haven't seen it yet.
After several days of negotiations, an NBC rep told CatholicVote.org that NBC and the NFL are not interested in advertisements involving "political advocacy or issues." But NBC needs to get their story straight. They told PETA they would run their ad if they toned down the sexuality. So this isn't about political advocacy ads, it's media bias against the pro-life message.
Brian Burch, president of the CatholicVote.org was upset that NBC officials rejected the uplifting positive message in the ad:
There is nothing objectionable in this positive, life-affirming advertisement. We show a beautiful ultrasound, something NBC’s parent company GE has done for years. We congratulate Barack Obama on becoming the first African-American President. And we simply ask people to imagine the potential of every human life."
Common Sense Media did a study of ads during NFL football games and found out 1 out of every 6 commercials shown contained messages and images that were inappropriate for young kids. 40% of the games included advertisements for erectile-dysfunction drugs (Viagra® and Cialis®). More than 500 of the ads involved significant levels of violence, including gun fights, explosions and murders. 300 of the ads were for alcohol. 80 of the ads included significant levels of sexuality, including scenes about prostitution and strippers. Nearly half (44.7%) of the violent and sexual ads were promotions by the networks for their own programs.
All of the above gets the OK from NBC but an ad honoring and celebrating the first African American President and the incredible potential of each unborn human life is unacceptable.
Send your complaints about the rejection of the ad to Victoria Morgan, Vice President, Advertising Standards, NBC Universal, 30 Rockefeller Plaza, 1825 E. New York, NY 10112. Call (212) 664-4267 or fax (212) 664-6366 or email firstname.lastname@example.org